IITERNITI has returned with their first full-length album, ‘Hello World’, ushering in the next era of pop.
IITERNITI represents one of the most interesting evolutions among virtual artists as we have been able to observe the changing redefinition of the group over the last four years. Initially using deepfake technology, project’s unconventional concept immediately sparked widespread interest. Today, the lineup, consisting of 11 virtual singers, is AI-powered and demonstrates the creators’ courage in striving towards their goal along with shifting technological perspectives.
The album’s title ‘Hello World’ refers to the fundamentals of programming, making it a nod to the band’s digital identity, while the subsequent 11 tracks on the album showcase a high quality of the music, not standing out from the top notch experienced groups.
The first single from the album ‘Sunglasses at night’ was released back in September showcasing the band’s new capabilities. Title track ‘Hello World’ follows the recipe of soft and enjoyable vocals with AI-generated music video featuring the team of fictional singers. With tracks ranging from the delicate bubble pop of ‘Kryptonite’ to the fiercer side shown in ‘Ride or Die’, the album is an enjoyable listen. It blends classic K-pop structure and sound with American pop vibes to create a musically familiar experience, all while captivating with its catchy tunes.
The album also features “DTDTGMGN” and “Paradise”, released back in 2022, offering a frame of reference to reflect on the changes the group has undergone over time.
The album “Hello World” spans 11 tracks, offering something for everyone – not only in terms of sound but also language. Alongside the Korean-language songs, the tracklist includes two songs performed in English ‘Ice cream heaven’ and ‘Secret Love Maze’.
The album also marks the first physical edition release. Technologically consistent, IITERNITI skipped the traditional CD release for two modern formats: KiT and NFC, accessible to listen via dedicated platforms.
